KICKSTARTING THE UPTAKE OF CARBON FARMING
Our mission is to scale up regenerative agriculture, also called carbon farming.
In order to do so, we are creating a movement with brands, consumers, and farmers to transform the current industrial agriculture system with a label that supports carbon farmers in their transition to regenerative methods. On top of the label, we are launching a farmer app that provides relevant content and input for farmers to successfully achieve the transition.
Carbon farming has the potential to capture and store between 4 and 11 Gigatonnes of CO2 annually. We believe there is no time to waste and want to accelerate the adoption of carbon farming.
We envision a future in which agriculture is a positive force in the fight against climate change and is recognised as such; a future in which both farmers and consumers can contribute to a healthier planet and reverse climate change. We would like to see a future where agriculture is truly sustainable and preserves both biodiversity and soil health, whilst providing nutrient-dense and healthy food.